• COMPANY
• SERVICES
• REPORTS
• CLIENTS
• CONTACTS

Services

There are three operational divisions that fuel each other at IDRA:

• IDRA Research
  ... offers full-scale and high quality market research services, both quantitative and qualitative, for private and institutional clients. The methods used include face-to-face, CATI, CAWI, focus groups, in-depth interviews, product testing, etc. IDRA has more than 250 interviewers covering all the regions of Albania. It also possesses all the equipments and facilities for focus group discussions. Many leading brands in the market use IDRA research services.
  
  
  
• IDRA Consulting
  ... offers a wide range of consulting services in the area of i) Development Consulting, ii) Competitive Intelligence, iii) Economic Outlook and Sector Analysis (Industry watch), iv) Marketing Strategies, v) ICT for business, etc. Private companies or institutional institutions are clients of IDRA's consulting services. IDRA consulting also publishes periodically several reports such as Industry Watch, Housing Market in Albania, ICT development in the country, etc.
  
  
  
• IDRAMEDIA
  .. is the media monitoring unit of IDRA Research & Consulting. It provides the best advertising intelligence and media monitoring service in the Albanian market. Our online database offers the most optimal coverage of TV and Print ad space and our monitoring infrastructure ensures non-stop and up-to-the-minute recording of all ads. We help clients analyze and interpret trends and information so they can make better decisions.

The combination of expertise, professionalism, innovative thinking and passion make IDRA a unique partner for your projects.