Quantitative ResearchIDRAMEDIA
IDRAMEDIA is a unit of IDRA Research & Consulting that provides media intelligence and advertising monitoring services to companies and individuals working in marketing, advertising and corporate communications.
Media Intelligence
We provide media intelligence and TV advertising information for companies and institutions operating in the Albanian market. Equipped with our media market intelligence, clients are empowered to make better strategic advertising decisions and allocate more efficiently their advertising budgets.
Who is advertising where?
How much is being spent by certain brands or whole industries?
What is being advertised?
Which TV channels is your competitor using?
. . . and much more!
Ad Measurement & Tracking
Clients who have bought media time and are advertising in Albanian TV channels, receive detailed records of their campaigns including video documentation of all the spots aired as well as additional data such as time allocations, time durations, total number of airings, etc.
Do you need to know whether all the spots you purchased and planned were actually aired at the appropriate times? We can provide that information coupled with additional extras: actual time durations for each occurrence, detailed transcript, similar spots aired by competitors, time share and percentage occupied by your brand, etc.
Advertising Reports & Analysis
We produce periodical reports that contain valuable insight on and analysis of the major TV advertising trends in the Albanian market. Our monthly reports cover issues such as performance of top advertisers, ranking of TV outlets, expenditure distribution, time sold, occurrence information, etc. In addition to periodical reports we also produce customized studies that focus more specifically on certain companies, brands, or industry sectors.
Visit IDRAMEDIA website for more info.