IDRA - Research Services

Research Services

IDRA Research offers full-scale market research services. It offers both quantitative and qualitative high quality research for private and institutional clients. The methods used include face-to-face, CATI, CAWI, focus groups, in-depth interviews, product testing, mystery shopping, etc. IDRA has more than 250 interviewers covering all the regions of Albania. It also possesses all the equipments and facilities for qualitative research (focus groups, in-depth interviews). Many leading brands in the market use IDRA research services.

Quantitative

Face-to-face
CATI
Online
Mystery shopping

Qualitative

Focus groups
In-depth interviews
Desk research
Observational research
Recruiting

Research Solutions

Marketing Research

Brand Research
Consumer Research
Concept / Product Testing
Customer Satisfaction Studies
Employee Research
Market Analysis and Evaluation
Performance Evaluations and Studies
Pricing Studies
Segmentation Studies
Tracking Studies
Usage and Attitude Studies

Opinion Polls

Election Polling
Life Quality and Stratification Studies
General Issues Assessment

Economic Research

Business Environment Research
Business to Business (B2B) studies

Media Research

TV and radio audience research
Media Evaluation/Research

Advertising Research

Advertising Assessment
Pre/post and Impact Tests

Omnibus

Market Sectors

- Advertising / Public Relations	- Cosmetics / Hygiene/Detergents
- Confectionery	- Energy / Utilities
- Financial Services/Banking	- Healthcare / Pharmaceutical
- IT / Software / Hardware	- Media / Entertainment
- Petrol / Oil / Gas	- Public Sector / Government
- Retail / Wholesale	- Telecommunications
- Tobacco / Cigarettes	- Travel / Tourism / Sport / Leisure